Fast forward to today, and this has changed dramatically. In the year 2020, 55% of all traffic online was from mobile devices. According to a report by CNBC, by the year 2025, about 73% of all people using online searches will do so exclusively through a mobile device.
The use of a combination of devices, from large desktop or laptop screens to smaller tablets and even smaller smartphone screens, poses a problem for an older website. These websites do not display correctly on the smaller screens, making it difficult to read text, navigate through the site, or manage the order and checkout functions.
Responsive Web Design
Responsive web design offers the solution to these problems. It is a design approach that customizes the view of your website for users based on the device. This allows the website information to display effectively on any smartphone, tablet, or desktop, providing a seamless experience for the consumer.
However, it is not just a functional website design approach. Moving from a traditional website to Responsive Web Design adds additional value to your business marketing and positioning when it comes to search engine results.
Google Loves Responsive Design Websites
Google algorithms look for multiple factors when ranking a website on the search engine results page. Responsive Web Design is one of those factors, which helps your website move up the organic search results page.
One Design for All Devices
It is possible to have a website designed for use from desktops and another for use with mobile devices. While possible, it is not practical or cost effective, and it creates a doubling up of the work to manage both sites.
With responsive web design, the website displays the most relevant information for that screen size. This optimizes the experience for the user while still ensuring the critical information is front and center for every potential customer.
If you are still using old technology for your website, you are losing customers. Let the team at CAB3 Group provide you with a responsive web design today. Get in touch with the team at 407-233-0721.