It may seem as if SMM (social media marketing) is the only option to consider for your business. While social media marketing is effective in reaching some of your target marketing, it does not reach all of your current and potential customers.

This is where an effective email marketing strategy makes all the difference. Delivering a targeted, relevant, timely, and insightful email into your customer’s email box is the best way to continue to engage new leads and turn them into paying customers. It is also an ideal way to keep your brand front and center in the minds of your current customers.

Build Your List

One of the buzz phrases around marketing is “build your list.” This refers to the list of email addresses you obtain through custom interactions. Through list building exercises, which include capturing the customers’ emails from a free giveaway, to get a discount, or to opt into your newsletter, you create a customer base.

Unlike social media, your list is uniquely your own. Email accounts cannot be deleted, suspended, removed, or blocked, issues that are increasingly of concern on many social media platforms. A simple opt-in page is all that is needed to collect emails and integrate these potential customers into your email marketing campaign.

The Benefits of Email Marketing

Think of the number of social media posts you see every day. It is probably in the hundreds or thousands as you scroll through your accounts. Email, on the other hand, is delivered into your inbox. Litmus, an email marketing company, reports that businesses can expect a return of $42 for every one dollar spent.

Unlike social media accounts that people may check every now and then, 99% of consumers report checking email at least one time each day. With fresh, engaging information and usable tips and insights, you create a level of authority and trust with your customer that make your emails one of the first things they open.

Let the team at CAB3 Group create an effective email marketing for your business. When you need your emails optimized for mobile viewing with a clear, consistent message that resonates with your customers, give us a call at 407-233-0721.