One of the most important strategies for attracting new clients searching for your products and services is to have a top position on the search engine result page. In other words, when people search for what you offer, your website is one of the top spots on the list.

There are several strategies you can use to create a website that is search engine results friendly. This starts by understanding what Google and other search engines are looking for and then incorporating it into your website.

Keywords Matter

When considering keywords or the search words or terms your customers use, think outside of basic technical information or terms used in listing the item’s specifications and details. The keywords should be relevant to the products and services you are selling and also relevant to the target audience. Think of what people outside of your industry would use to find a product or service and incorporate those keywords into your content, blogs, and articles.

Grab Their Attention

The longer a user stays on your website, the more positive the website rates with the search engines. Creating content that is appealing and interesting is the most effective way to keep viewers on your site. High-quality content written in longer form blogs keeps people reading, increasing the dwell time or time spent on the site.

Frequent Posts

Simply writing longer blogs with catch titles is not the only way to maximize SEO. It is essential to keep producing timely, relevant, and interesting content that is new for the reader.

Ideally, try to publish blogs or articles on your website on a regular basis. Monitor the comments or likes of the blogs to determine the type of information and content that sparks interest and interaction with your audience.

It can be difficult to keep coming up with new high-caliber content. It is possible to recycle existing content by changing the title, updating the information, and rewriting the information in a fresh way. Be sure to always change the date of publication on the blog before re-publishing. It is also important to avoid simply cutting and pasting the blog, as duplicate content can negatively impact SEO rankings.

SEO is an art and a science. If you need assistance in getting noticed on the search engine result page, call CAB3 Group today at 407-233-0721.